The new owner of Formula One wants to make it more like the Super Bowl
The Formula One executive told the Financial Times: "There's no marketing, no research, no data, no digital platforms … This sport has unique global content and hasn't done enough to take advantage of that. We need to build the rivalries and enable …
Formula One's new owner is giving the elite motorsport a Super Bowl-style makeoverQuartz
Liberty Media plans Formula One revampFinancial Times
Autosport Plus / How much did Formula 1 teams spend in 20…autosport.com
ESPN.co.uk –DUNK360 (blog)
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